Bawang Shampoo Won The 2018 China Fashion Industry Innovation Marketing Enterprise Award
Jan. 30, 2019
At the beginning of the new year, the "Honor to Sailing - 2018 China Power 10th Anniversary Fashion Festival and Awards Ceremony" sponsored by Information Times was held in Guangzhou Tower.
2018 China Power 10th Anniversary Fashion Festival and Awards Ceremony
With the theme of “Honor and Sailing”, this year's China Force has explored the leading role in the fashion industry and has taken a leading role in the fashion industry. At the same time, it has found its own roots and characteristics in the Chinese fashion industry.
At the award ceremony, Bawang Group won the “2018 China Fashion Industry Innovation Marketing Enterprise Award” for its innovative marketing and promotion. In recent years, Bawang shampoo has broken the bottleneck of brand aging and conformed to the trend of youthfulness. Bawang Shampoo has dialogue with young people through younger marketing methods such as upgrade packaging, brand promotion and scene socialization.
In 2017, Bawang Group launched the concept of “small medicine essence family”, which anthropomorphized the various Bawang Chinese Herbal Shampoo and made corresponding archaic images. It successfully broke into the second-yuan group. In this way, the culture of Chinese herbal medicine is spread to a new generation of young people in China. As a shampoo with Chinese medicine ingredients as a selling point, Bawang Natural Herbal Shampoo has created a unique ancient image for these hard-to-remember selling points, both men and women, each with its own character and story, each The image is closely linked to additional hair and hair care. It not only satisfies people's growing demand for additional issuance, but also vents and meets the spiritual needs of young people's gossip, social and mental projections.
The innovative breakthrough of Professional Anti-Hair Loss Shampoo in marketing has demonstrated the power of “Chinese innovation” by Chinese local companies. Bawang shampoo is taking the responsibility of promoting the development of the industry. With continuous marketing innovation and breakthrough, it has set a new height for China's domestic industry. Bawang Group is a strong and capable company that can quickly anticipate opportunities and promote the development of the brand. I believe that there will be more classic and innovative marketing cases in the future, let us wait and see!