The Marketing Strategy Of Bawang Shampoo Products
Mar. 06, 2019
With China's rapid economic growth and Also the people's increasing income, shampoo products market has been the largest market scale, the most difficult and the Largest attraction in domestic daily chemicals market.
With the development of more than20years, domestic shampoo market is growing from its adolescence to maturity, brand’s concentration degree is getting higher and higher. In domestic shampoo market, the market share of the fist four major brands is over60%. With the development of market, the new brand will continue to enter,the competition of shampoo market will be more and more tighter. Although Bawang Shamppo can compete with foreign enterprise, overall, the market is still the world.of foreign brands. Enterprise want to remains absolutely advantage to sustainable development in the fierce competition market, to a great extent, depends on choosing the correct target market, and develop appropriate marketing strategies.Therefore, the marketing strategy research of shampoo has the important theoretical guidance and practical significance for the development of our local enterprise. The article in profits from the related marketing theory, selects Natural Herbal Shampoo products marketing strategy for object of study. Through describing the development status and marketing situation of Bawang Professional Anti-Hair Loss Shampoo products,analyzing the existing problems in the current marketing strategy and the reasons of these problems.