Bawang Shampoo Ushered In The Spring 1
Feb. 15, 2019
It can be seen from the announcement that there are three main reasons for the increase in the turnover of Bawang Group: First, the Bawang Group launched improved products and new products during the year; secondly, the Bawang Group and the “Weekly Weekly” lawsuit issued a judgment favorable to the Bawang Group. After that, it will benefit the sales of its products. Third, Bawang Group cut its sales cost in 2016, and its sales cost decreased by 4.3% compared with 2015.
Among all brands of Bawang Group, except for its core product BAWANG Shampoo, which grew by 13.1%, the growth of Chinese herbal medicine brand Qiancaotang is the fastest. Compared with 2015, the turnover of this cottage has increased by about 103.1%.
In addition to the development of Professional Anti-Hair Loss Shampoo, Bawang also entered the baby market for the first time – in September 2016 launched a professional high-end baby care brand “Little Overlord”. It is reported that Xiaobawang is mainly aimed at the baby consumer market within 12 years old.
In order to better promote the Xiaobawang brand, Bawang Group has obtained the authorization of the big IP “Super Panxia” of Guangzhou Aofei Animation Communication Co., Ltd., and launched a new series of cooperation series in 2016. Wang Liang revealed to reporters that in addition to the existing channels under the Bawang Group, “Little Bawang” has also opened up baby stores and e-commerce channels in some areas.