BAWANG won the 8th Social Marketing Forum and Golden Bee Award in Integrated Marketing Category
Nov. 24, 2019
BAWANG won the 8th Social Marketing Forum and Golden Bee Award in Integrated Marketing Category · Gold Award
On November 21, 2019, the "Eighth Social Marketing Forum and Golden Bee Award Presentation Ceremony" hosted by advertiser comments was held in Beijing Tianlun Dynasty Hotel. BAWANG was invited to participate, and discuss the changes and development of social marketing in the golden decade with an industry representatives such as major traditional brands, Internet companies, and social companies.
Wang Liang, deputy general manager of BAWANG, Yang Bao Bao, CGO of Ma Sister Foods, Yang Mingzhu, CEO of Orange Public Relations, Liu Yingbin, general manager of Qianma Interactive, and Xu Yuzhen, general manager of Weinert WENET mainland conducted in-depth interaction around the theme of the round table.
Wang Liang, Deputy General Manager of BAWANG
In this annual event of the Chinese advertising industry, in addition to social network marketing experts, representative brands and senior executives of marketing communications companies from various industries to discuss the changes and development of social marketing in the golden decade, major marketing awards have also been announced. BAWANG's "Anjuke X Bawang Departure and Housing Cross-Border Marketing Project" stood out from many marketing cases and won the "Eighth Social Marketing Forum and Golden Bee Award Integrated Marketing Category Gold Award".
The "BAWANG Departure Housing Cross-Border Marketing Project", which won the "Eighth Social Marketing Forum and Golden Bee Award Integrated Marketing Category · Gold Award", comprehensively integrates online and offline communication resources, and uses multiple innovative social marketing methods With the limitation of channels and regions, the spread of social media such as Weibo and Douyin has made “starting to watch a room” a hot topic on the Internet, attracting a large number of young people to come and watch. The event was launched less than a week ago, and the number of Weibo topics read more than 33 million.
"Anjuke X BAWANG Departure and Housing Cross-Border Marketing Project" has attracted a lot of attention in the industry. The wonderful chemical reaction between BAWANG and Anjuke brought consumers a surprise and ease, and resolved the summer The pain points in the viewing room touched and affected many young consumers and expanded the brand influence. In recent years, BAWANG Shampoo has made great strides in cross-border marketing and has a proven track record. In the future, BAWANG will also try more marketing methods, explore more new marketing ideas, build brand images in multiple dimensions and aspects, and create more classic classic cases with guiding significance!